I decided to Give Up!
I decided to GIVE UP on Instagram...
I've loved creating Reels and having fun on the platform...
But... I realised I wasn't getting a return on investment of my time or my team's time.
When I studied the data (yep, that is SO important for your business)...
I realised that I was getting much better ROI elsewhere...
Nowadays, I share my weekly Blog on my website...
And post on Instagram if I feel like it...
And here's the thing, I'm also noticing a chunk of Insta influencers talking about other social media platforms...
As Instagram algorithm reach is spluttering to a stall, they're increasingly asking, where next?!
And here's why they're turning to other video hosting platforms:
>> Videos can become your evergreen content machine and LAST YEARS rather than days.
>> People are actively searching on Google for solutions ...
Type any question or search term into Google and see what suggestions it comes up with for example type the term Fire Fighting and you'll get both the actual action of Fire Fighting explained as well as the literal term:
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1.the action or process of extinguishing fires, as a person's job.
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2.(in business) the practice of dealing with problems as they arise rather than planning strategically to avoid them.You can bet your bottom dollar they'll be a host of videos relating to the same!P.S. Have you heard about the new LinkedIn Carousel Feature? Carousels can include video, graphics and text. It probably hasn't been rolled out to you yet, so watch this space...
